Dive Brief:
- Arby's has released a public apology to Pepsi for forgetting about its ad deal with the soft drink brand.
- According to the deal the fast food chain has with soft drink company, Pepsi products have to appear in at least two commercials per year.
- CMO Rob Lynch told the Wall Street Journal that the second commercial for 2014 slipped the marketing team's mind while they were focusing on Arby's "We have the meats" campaign.
Dive Insight:
A public apology via commercial is the perfect way to mend fences with Pepsi. Plus, it served a dual function of mending fences and fulfilling the agreement in the first place. The result is hilarious—and turned a potential PR flap into PR gold.