- Arby's has released a public apology to Pepsi for forgetting about its ad deal with the soft drink brand.
- According to the deal the fast food chain has with soft drink company, Pepsi products have to appear in at least two commercials per year.
- CMO Rob Lynch told the Wall Street Journal that the second commercial for 2014 slipped the marketing team's mind while they were focusing on Arby's "We have the meats" campaign.
A public apology via commercial is the perfect way to mend fences with Pepsi. Plus, it served a dual function of mending fences and fulfilling the agreement in the first place. The result is hilarious—and turned a potential PR flap into PR gold.