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Are Celebrity Endorsements a Viable Marketing Option?
Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI on many marketing techniques is measureable – ROI on celebrity …
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- Are Celebrity Endorsements a Viable Marketing Option? Marketing Tech Blog