- Email marketing could be getting a makeover with new artificial intelligence from Conversica.
- The cloud-based artificial intelligence platform uses automated messages from sales associate "Sarah" to qualify leads by sending multiple non-sales emails and offering response to inquiries. Eventually, "Sarah" hands over the lead to real life sales rep.
- Visitors to the company's website receive an email 15-30 minutes later from sales associate Sarah, Becky, or Jane with a message similar to: "I saw you were on our website and downloaded our white paper. Did you find everything you were looking for? Please contact me if you have any questions."
Ironically, the AI adds a human element that email marketing often lacks. A customized message from "Sarah" helps email respondents feel like they are dealing with a real person. The AI element allows brands to offer a human touch without having to waste precious man hours on unqualified leads.