- McDonald's is attempting to be more transparent with a campaign encouraging people to ask any questions to the chain's marketing team.
- So far the fast-food chain has launched a street campaign, behind-the-scenes videos with host from Mythbusters, and social media responses to almost any question.
- The one topic that continues to be ignored on Twitter, which is outlined in a video from Fight for $15 Campaign, is that of raising wages for its minimum wage workers.
While McDonald's is trying to appear as if it has nothing to hide, clearly there are topics brands won't allow social media coordinators to touch. According to the article, McDonald's was happy to answer unrelated questions—like "What's 9+10?"—but deliberately avoided any mentioning of hiring wages for workers. It raises some good questions for any social media marketer, like how much should a brand reveal about the companies policies? Is honesty always the best policy? What topics are worth engaging a consumer on? Companies have to decide a course of action on sticky subjects before jumping into answering social media inquires.