- At the Association of National Advertisers "Marketing Masters" conference last week, the Business Marketing Association announced a new partnership with the Association of National Advertisers.
- BMA will become part of the ANA starting November 30.
- The merger will allows BMA— the world's largest B2B marketing association— to expand its reach and offer a more structured leadership for the B2B marketing community.
When it becomes part of ANA, BMA will have access to a wider pool of resources to offer B2B marketers, which will be a good thing for everyone. In May, the ANA announced it would merge with the Brand Activation Association, so the merge with BMA signals another consolidation move in the marketing association community.