- CVS selected BBDO as its new creative agency of record.
- The review, which launched in January, was narrowed down to five agencies this month before CVS made the decision.
- The drugstore giant is looking to shift toward a more health-conscious image for its consumers — a move that inspired the retailer to halt the sale of cigarettes in U.S. stores in October.
It's not unusual for a brand to change agencies when its looking to adjust its image. The cigarette decision costs the company an estimated $2 billion in revenue, so it's clear CVS is dedicated to the image change. The retailer is betting the healthier image will be an asset in the long term and believes BBDO can help that process along.