Dive Brief:
- For 15 minutes Monday, celebrity chef Bobby Flay's Twitter account was a flurry of back-to-back tweets about Greek yogurt brand Fage Fruyo.
- Some of the celebrity chef's 1 million Twitter followers decided to unfollow him rather than endure the rant.
- The tweets made mention of Flay's busy lifestyle and affection for the Greek yogurt brand as a snack.
Mornings for me can be hectic,getting things organized. It's easy for me to grab a #FAGEfruyo. I know it's going to be delish.
— Bobby Flay (@bflay) October 7, 2013
Plan your meal shopping BEFORE you go to the store #FAGEfruyo is always on my list. It's my go-to snack.
— Bobby Flay (@bflay) October 7, 2013
I usually show up to my daughter's s cross country races with a #FAGEfruyo in hand. It gives her the added energy she needs. #goSophie
— Bobby Flay (@bflay) October 7, 2013
I'm a vanilla guy, I also love the blueberry, raspberry and cherry #FAGEfruyo. @FAGEUSA is the #1 yogurt in Greece. I think that says it all
— Bobby Flay (@bflay) October 7, 2013
social media gurus: time to add bobby flay to your what-can-go-wrong presentations. http://t.co/WDplsj31dL
— Brian Morrissey (@bmorrissey) October 8, 2013
Dive Insight:
Flay may want to consult with his social media team and explain how scheduled tweets work. If he doesn't have a social media team, he should consult some professionals immediately, as 15 minutes of spamming Twitter with endorsed tweets is a surefire way to alienate followers. Not to mention, the famed chef may have violated FTC rules.
