- For 15 minutes Monday, celebrity chef Bobby Flay's Twitter account was a flurry of back-to-back tweets about Greek yogurt brand Fage Fruyo.
- Some of the celebrity chef's 1 million Twitter followers decided to unfollow him rather than endure the rant.
- The tweets made mention of Flay's busy lifestyle and affection for the Greek yogurt brand as a snack.
Mornings for me can be hectic,getting things organized. It's easy for me to grab a #FAGEfruyo. I know it's going to be delish.— Bobby Flay (@bflay) October 7, 2013
Plan your meal shopping BEFORE you go to the store #FAGEfruyo is always on my list. It's my go-to snack.— Bobby Flay (@bflay) October 7, 2013
social media gurus: time to add bobby flay to your what-can-go-wrong presentations. http://t.co/WDplsj31dL— Brian Morrissey (@bmorrissey) October 8, 2013
Flay may want to consult with his social media team and explain how scheduled tweets work. If he doesn't have a social media team, he should consult some professionals immediately, as 15 minutes of spamming Twitter with endorsed tweets is a surefire way to alienate followers. Not to mention, the famed chef may have violated FTC rules.