Dive Brief: 

• Last week, Snapchat announced the launch of a video chat feature, and brands have already jumped on board by drawing up plans for how to use it.. 
• Clothing retailer Karmaloop is hoping to use video chat as a way to bring its 5,000+ Snapchat followers exclusive content like backstage footage and celebrity shout-outs from Pharrell Williams. 
• Taco Bell — one of the first brands to embrace Snapchat — is still brainstorming how it will utilize the video feature, but has it on its horizon. 

Dive Insight: 

Brands looking to reach a SnapChat audience can now expand the shared content. Brands have seen success on other social platforms like Instagram and Twitter's Vine after those platforms added video features. Hopefully, they'll experience the same on Snapchat.