- Brands and advertisers still aren't sold on social blogging site Tumblr's ad products.
- Since Yahoo purchased the site last year, Tumblr has rolled out native ads, ad targeting capabilities, and pay-per-engagement options.
- Despite those improvements, advertisers cite limited targeting, a lack of Tumblr-ready content, and the site's failure to appeal to brands as reasons they don't utilize the site.
Tumblr could certainly work on some of the bigger problems associated with advertisers' lack of interest in the site. Creating better analytics is a perfect place to start. As far as content goes, brands and advertisers may be on their own, but there could be a huge opportunity for either Tumblr or a third party to offer content customized for Tumblr. Overall, the social site is sitting at the base of a huge mountain of opportunity.