- Buffalo Wild Wings has found a creative way to chime in on real-time chatter for the NFL post-season and Super Bowl.
- The food chain encourages Twitter users to use the hashtag #BWWPostGame and then turns those Tweets into a sportscast-like video.
- The first of three videos has already been viewed over 261,000 times across Facebook, Twitter, and YouTube.
The sportscast video is great example of capitalizing on the buzz surrounding a real-time event like the NFL playoffs without having to pay an astronomical price tag for a TV commercial. It's a fun twist on the traditional social media campaign that resulted in a funny and shareable video.