- Midwestern equipment maker Caterpillar has scored a viral hit with its latest video in the "Built For It" campaign.
- The video, made with Ogilvy, features Cat machines playing a game of "Stack" — essentially a giant game of Jenga.
- In just a few days, the video has attracted over 1.1 million views.
B2B companies often get a bad rap for being boring and stiff. Viral hits like this one from Caterpillar help to shed that image and make viewers realize that B2B can actually be fun.