- China's BlueFocus has purchased a 75% majority stake in design-and-branding company Fuseproject in a $46.7 million deal it hopes will help it break into the U.S. market.
- The Fuseproject deal is a high-profile move for BlueFocus, as the design company has received significant attention for its design of the Jawbone UP24, Ouya game system, and the One Laptop Per Child project — all spearheaded by founder Yves Béhar.
- BlueFocus will benefit from the deal by having a foot in the door at Fuseproject's New York and San Francisco offices, while the design firm will be able to continue functioning with some independence — something that was important to Béhar.
International deals like this one could become much more commonplace in the future due to the increasingly connected nature of the world. The relationship between the U.S. and China is blooming rapidly, with firms from both sides of the Pacific looking to gain a foothold in the other country.