- Huawei, a Chinese telecom giant, has appointed Isobar as its digital marketing agency for global product launches and consumer events.
- Isobar's offices in Shanghai and Singapore will lead activities on the account.
- Huawei appointed Isobar, owned by Dentsu-Aegis Group, because of its strong presence, both in China and abroad.
Huawei has been looking to increase its global presence, particularly in the U.S., but has struggled with U.S. agencies. Because Isobar already has a strong Chinese presence, the agency may be in a better position to grow the brand worldwide. When dealing with global issues, it's important that an agency understands the perspective of your homeland before venturing abroad.