- IBM surveyed 500 CMOs from around the world and learned that 82% don't feel prepared for the "data explosion" the industry is experiencing—up from 71% in the 2011 survey.
- In addition to their big data woes, 67% admitted they feel underprepared for social media.
- The CMOs surveyed do, however, feel that technological advancements—like advanced analytics (94%), mobile applications (94%), CRM (87%), content management (81%) and data security (72%)—will help them .
It is a bit disheartening to hear that so many CMOs feel unprepared for big data and social media—both huge trends that are here to stay. While new technology will help them, more knowledge is the most powerful thing these CMOs can arm themselves with to boost their confidence.