- CNN's web-first production company, CNN Digital Studios, has teamed up with Cisco to create branded content mimicking the network's coverage.
- The native video content comes in the form of a 10-part video web series called "City of Tomorrow," as well as a 30-minute TV special with the same name, that profiles innovations from progressive cities.
- CNN's goal is to create the Cisco-sponsored content to resemble editorial content as closely as possible.
City of Tomorrow could potentially set a precedent for native content on TV and video. There has been a lot of editorial overlap with native content in written form online, but TV and video are still a bit of a new frontier. It'll be interesting to see if there's any backlash from the spots or if more brands start to follow suit.