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Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

Published Sept. 6, 2019
By John Hazard

Comic Dive takes a more lighthearted look at some of the industry’s biggest news and is produced with illustrator John Hazard. View past comics in the archives here.

 

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