Comic Dive

Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard.


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    Comic Dive: Holiday Hustle

    With a shorter window between Thanksgiving and Christmas, marketers are racing to make up for lost time during the critical shopping season.

    By John Hazard • Nov. 27, 2019
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    Comic Dive: Chicken Sandwich Kerfuffle

    Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.

    By John Hazard • Nov. 15, 2019
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    Comic Dive: Halloween Hangover

    Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

    By John Hazard • Nov. 01, 2019
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    Comic Dive: Wendy's Rolls The Dice

    As brands look to embed themselves in culture, Wendy's branded role-playing game might be a bridge too far.

    By John Hazard • Oct. 18, 2019
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    Comic Dive: It's In The Game

    Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

    By John Hazard • Oct. 04, 2019
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    Comic Dive: Papa Shaq's Pizza

    Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk?

    By John Hazard • Sept. 20, 2019
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    Comic Dive: Brands Open the Football Playbook

    As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

    By John Hazard • Sept. 06, 2019
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    Comic Dive: CMO Tribunal

    Amid a flurry of high-profile departures in recent months — particularly among women executives — some brands are axing the chief marketer role altogether.

    By John Hazard • Aug. 23, 2019
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    Comic Dive: The Brands Have Landed

    Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?

    By John Hazard • Aug. 09, 2019
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    Comic Dive: Reality of in-housing sets in for brands

    While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.

    By John Hazard • July 26, 2019
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    Comic Dive: Justice? Do It

    Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.

    By John Hazard • July 12, 2019
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    Comic Dive: Stranger Days

    Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

    By John Hazard • June 28, 2019
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    Comic Dive: Haters Gonna Hate

    Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

    By John Hazard • June 14, 2019
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    Comic Dive: Run For The Border, Get A Room

    In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches.

    By John Hazard • May 31, 2019
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    Comic Dive: Home Shopping Networks

    As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

    By John Hazard • May 17, 2019
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    Comic Dive: The Right Brew

    While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.

    By John Hazard • May 03, 2019
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    Comic Dive: Cashing In On 'Game of Thrones'

    Could efforts from kid-friendly brands like Oreo and Mtn Dew backfire as they make their final "Thrones" tie-ins?

    By John Hazard • April 22, 2019
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    Comic Dive: Bracket Busting Brands

    As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.

    By John Hazard • April 05, 2019
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    Comic Dive: Beer Wars

    A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

    By John Hazard • March 22, 2019
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    Comic Dive: Adpocalypse Drill

    Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

    By John Hazard & Lisa Burdige • March 05, 2019
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    Comic Dive: Amazon's Escape From New York

    Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on.

    By John Hazard and Lisa Burdige • Feb. 26, 2019
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    Comic Dive: Jolly Green Dating

    Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

    By John Hazard and Lisa Burdige • Feb. 20, 2019
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    Comic Dive: This American Brand

    More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.

    By John Hazard and Lisa Burdige • Feb. 12, 2019
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    Comic Dive: Gutterballs

    Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

    By John Hazard and Lisa Burdige • Feb. 05, 2019
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    Comic Dive: Gillette Hits Gender Politics Turbulence

    The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

    By John Hazard and Lisa Burdige • Jan. 29, 2019