Comic Dive takes a more lighthearted look at some of the industry’s biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.
Comic Dive takes a more lighthearted look at some of the industry’s biggest news and is produced with illustrator John Hazard. View past comics in the archives here.
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Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
Get the free daily newsletter read by industry experts
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.