Dive Summary:

• At the annual Content Marketing World conference in Ohio, the Content Marketing Institute showed results from their most recent study reporting a large portion of budgets devoted to content development and social media.
• Marketers are allotting 31% of their budgets to content marketing, up 5% from last year's survey.
• The report also showed that marketers use five to six types of content, but 86% of those surveyed deemed social media their most applied type of content.

From the article:

Columbus, Ohio—Marketer commitment to content marketing is on the rise, with greater portions of marketing budgets being devoted to content creation and distribution, according to a new study from the Content Marketing Institute, unveiled at its annual Content Marketing World conference and expo...