- The young social network Ello has received a wave of attention recently after Facebook locked out drag queens from accounts where the performers used their stage name. Facebook policy requires legal name use.
- Users on Ello aren't required to use their legal names, which makes it attractive for performers or users who want to be a bit more anonymous.
- The platform claims it will never impose advertising on its users or collect private data for the use of ads— another reason some are taking an interest.
So far, marketers shouldn't worry too much about needing a presence on Ello, mostly because the platform discourages brands from joining. As of yet, it's not clear how Ello plans to gather revenue.