Dive Brief:

• Chevy's newest digital video campaign for its truck, Colorado, is running in print—a confusing, but accurate statement. 
• The automaker placed ads, created by Commonwealth//McCann, within certain subscribers' May issues of Esquire and Popular Mechanics. The ads included technology from Americhip to play three different videos within the magazine page. 
• The video player was embedded within the magazines of 20,000 readers who best matched the Colorado buyer profile, based on targeting with Hearst's consumer data. To widen its audience, non-video versions of the ad were placed in other publications.

Dive Insight: 

A video campaign in print seems like an unobtainable goal, yet Chevy made it so simple. The creative idea will certainly grab the attention of readers and of curious advertisers. Americhip's technology that built a video player to fit within the pages of a magazine could hold infinite possibilities in video ad delivery.

In 2009, Americhip and Entertainment Weekly fashioned a print-based video ad touting CBS.