- Arnold, the incumbent agency, has dropped out of drugstore chain CVS' review for a creative agency.
- The agency became a finalist in the review during January, alongside Havas Worldwide, BBDO, Grey, Ogilvy & Mather, and Lowe Campbell Ewald.
- Arnold has been the creative agency for CVS since 2010 and said in a statement, "We part with mutual respect and wish them and their new agency much success."
Neither party is saying much to reveal why Arnold decided to drop out of the review. Perhaps the review brought to light some conflicts with the agency and CVS, so that it made sense to walk away. The fact that there was a fairly long list of finalists may suggest that CVS was quite unhappy with where its existing creative work stood.