- Entertainment restaurant chain Dave & Busters fell in hot water Tuesday over a tweet with a racial joke.
- The Twitter handle tweeted "'I hate tacos' said no Juan ever #TacoTuesday #DaveandBusters."
- Immediately, there was a Twitter backlash that prompted the Dave & Busters to remove the tweet within one hour and issue an apology.
Unfortunately, this type of brand mistake on Twitter is all too common. The bright side is that although there's usually an instant backlash on Twitter -- the repercussions are usually short-lived. As long as Dave & Busters uses better judgment in the future -- their reputation will hopefully survive.