- Digital ad spending is on the rise at the expense of traditional media, most pointedly TV.
- The Standard Media Index found digital ad spending went up 16% in the U.S. between October 2014 and June 2015.
- Part of this rise came from a $1.1 billion shift to digital from national TV ad spending.
The Standard Media Index (SMI) looked at U.S. ad spending between October 2014 and June 2015 and found that digital ads are on the rise, up 16% over that time period. Digital’s rise is eating into traditional media ad buys, most keenly felt in TV where $1.1 billion in national TV ad spending moved to digital over the October to June timeframe. Digital also saw $1 billion in organic growth that didn’t pull any ad dollars from other channels.
Even though digital is eating into TV, it still pales in total dollar terms with spending at $3 billion from October to June and national TV spending at $25.5 billion.