- Digital agency DigitasLBi is bringing the "Buzzfeed in Residence" program — launched in its New York office in May — to its Chicago office.
- Buzzfeed in Residence will bring in a team of Buzzfeed business-side writers — in this case, for one day every other week — to the Digitas home office in Chicago's Loop.
- The Buzzfeed writers are there to get in on the beginning levels of planning digital native ads for DigitasLBi's clients.
Don't let the listicles and cat GIFs fool you, Buzzfeed certainly has its act together when it comes to native ads. Agencies like DigitasLBi recognize the talent and knowledge Buzzfeed writers can offer their operations, so having them in-house makes perfect sense. It could set a precedent for other publishers to start offering services to agencies, as well.