- The memorable TV spots from DirecTV featuring Rob Lowe as various alter-egos—like "peaked in high school Rob Lowe" and "painfully awkward Rob Lowe"—have been pulled following a National Advertising Division ruling.
- The complaint leading to the NAD decision came from cable competitor Comcast and alleged some of the claims in the ads weren't truthful.
- DirecTV plans to appeal the ruling, but will pull the campaign before it "jumps the shark," according to Jon Gieselman, DirecTV’s senior vice president of marketing.
When it comes to advertising, claims can often become a little bit murky. Some of the statements involved in the complaints—like “When it comes to sports, with DirecTV, you can have them all”—fall into a gray area of being hard to back up. Even though DirecTV is pulling the campaign, it had a long and fruitful run, and the highly shareable content will likely live on through the Internet rather than on TV screens.