- Promoted tweets on Twitter have been utilized in an unexpected way: British Airways passenger Hasan Syed bought one to air his frustration with the airline.
- Syed, handle @HVSVN, purchased the tweet in the New York and U.K. markets after the airline lost his father's luggage.
- Syed used Twitter's self-serve ad platform to buy the tweet, but declined to comment on how much it cost.
I refuse to stop running Twitter Ads until @British_Airways finds the lost luggage— (@HVSVN) September 3, 2013
From the article:
"Meanwhile, Syed's not the first disgruntled customer to take on an airline via social media. Dave Carroll and his band, Sons of Maxwell, put United Airlines on the defensive in 2009, when their video 'United Breaks Guitars' went viral. It details how United failed to reimburse Carroll after his guitar was broken in 2008."