- Mobile ad platform Airpush's $15 million acquisition of Hubbl, a maker of app discovery and personalization technologies, was announced Thursday.
- The acquisition is a step towards developing a native ad solution for mobile.
- The companies won't reveal specifics for competitive purposes, but have said they believe the product will be in beta by December of this year.
Native ads have certainly proved lucrative on other platforms, so the transition to mobile seems natural. The process is exponentially more complicated, though, due to device variation and different user habits. If successful, this will be a huge turning point for Airpush and Hubbl, but also for the mobile ad industry as a whole.