- A duo from Amsterdam-based ad agency Woedend! has developed "Tinder for marketers" that seeks to ease the stress and expense of the agency review process.
- Named "Pitcher," the app allows brands to set up a pitch — with a title, brand category, number of agencies, and "pitch fee" — and then matches the pitch with agencies from a database of about 80 shops.
- Just like the dating app Tinder, brands can swipe left to dismiss an agency or swipe right to add the agency to a short list. From there, brands can ask agencies to contact them to start a review process.
Deciding on an agency is a big decision that shouldn't be taken lightly, but that doesn't mean the process couldn't be made easier. Pitcher will probably be most useful for smaller brands overwhelmed with the process, but could be valuable to brands of any size.