Dive Brief:

• According to a new report from eMarketer, 2015 will be the year search spend tips in favor of mobile and away from desktop. 
• Mobile search spend will account for 50.1% of spending on search ads next year. 
• The momentum will continue as eMarketer predicts 76.7% of search spend will be going to mobile by 2018. 

Dive Insight: 

This tipping point has been a long time coming. Advertising is just now catching up to consumer use and will continue to sway in mobile's favor. The more advertisers shifting to mobile—hopefully the better search advertising on mobile devices will become.