- Hippo—an open source web content management platform—has struck a partnership with storage giant EMC in a move to improve the management of customer experiences for its users.
- The content management platform will integrate into EMC Documentum, which is EMC's enterprise content management software.
- The deal will allow EMC to access Hippo's modern open source web content tool, and this will allow Hippo to have contact with a broader enterprise market.
This partnership could create a powerhouse for both parties—but particularly boost EMC's presence in the market. By utilizing each entity's strength, hopefully a superior customized digital experience can be achieved for EMC's enterprise clients. Given that IBM just budgeted $1 billion dollars to compete with EMC, it's clear that the company has carved a name for itself on the software-defined storage front.
Chris McLaughlin, CMO of the Enterprise Content Division at EMC, had this to say of the new partnership: "It makes content a differentiator by measuring which content matters and delivering optimal, personalized digital experiences based on this insight. Customers can create real competitive advantage by delivering value through content and applications,” he told TechCrunch.