Motorola unveiled the heavily-anticipated Moto X Thursday, the company's first smartphone developed since being acquired by Google last year. And unlike other smartphones on the market, the Moto X's allure is mostly its looks rather than its technology.Customers will be able to personalize their Moto X by choosing from 22 phone backs (four of which are actual wood), seven accent colors, a white or black face plate, a white or black wall charger and 16 or 32 gigabytes of memory. In addition, customers will be able to put a personalized 25-character message on the back of the phone. Four days...