- Facebook is offering mobile app advertisers a slew of new features this holiday season.
- The biggest change is bringing autoplay videos to mobile app ad installs.
- The social platform is also offering a guarantee on the number of people that will see an mobile app ad and the number of times they see it. For example, an advertiser can choose to deliver an ad to certain 2 million people, 3 times each.
While Facebook has been criticized by marketers for restricting organic reach and forcing paid advertising, but the social giant is now offering up a premium ad product and experience. It's hard to argue that purchasing and managing advertising on the platform—mobile or desktop—is difficult when Facebook continues to offer new user-friendly features.