- Facebook announced that it will offer free images from Shutterstock to advertisers, a move that is aimed at helping small to medium-size businesses with better visual ad options.
- The social network also introduced an image uploader that allows advertisers to test multiple images for effectiveness; advertisers can upload multiple images for a single post through both the desktop and mobile apps.
- The expansion is likely a move to capitalize on the lucrative local advertising space.
From the article:
"During the past two years, Mark Zuckerberg's company has consistently pitched agencies and brands with marketing-minded features like Facebook Studio. Today's development could signal that the creative-based outreach is expanding to capture the lucrative digital space of local advertising dollars."