- Facebook announced a set of new tools Wednesday to help publishers push out stories on the platform that could help make up for recent drops in organic reach.
- Tools rolling out to all publishers include Interest Targeting, which shows topics that landed users on the brand page, and End Date, which is a feature that gives posts an expiration date.
- For major publishers, Facebook is introducing Smart Publishing—a tool that automatically publishes links from publishers' sites that users are likely to enjoy based on analytics.
Facebook's algorithm wall can be baffling, and publishers have long been looking for new tools to help them understand what content would help them break through . By offering up the analytics—especially with Smart Publishing — those posts have exponentially increased chances of reaching the right audience. This could be the best news publishers have heard in a while from Facebook.