- Facebook has plucked a new head of global agency relations from Diageo vodka brand Smirnoff.
- Michelle Klein, Smirnoff's VP of global marketing, will step into the role for the social networking giant.
- The hire follows a trend of Silicon Valley tech giants poaching marketers from big consumer brands, a la Google's recent hiring of L'Oreal's global CMO and Kellogg Co's programmatic buying expert.
Tech giants and social sites like Facebook might just be wising up to the fact that they have a lot in common with consumer product brands. There is certainly a great deal of overlap in marketing both types of companies. Klein is a particularly good snag for Facebook because of her demonstrated success with Smirnoff.