Dive summary:
- Starting today Facebook is doing a sweep of its pages and plans to block ads from appearing on any sites that contain what it deems to be offensive or inappropriate material.
- The sweep, a response to a recent public outcry about the misogynistic material appearing on the site, will seek to block ads from appearing on any pages that feature sexually explicit material, violence, or animal cruelty.
- The sweep itself isn't focused on taking pages down, but it is likely that in the comprehensive sweep many pages will be deleted due to breaking the site's terms of service.
From the article:
"The company clearly has its work cut out for it, considering the scope of what's now verboten for ads and the abundance of not-safe-for-work content that flourishes on Facebook and virtually every other social platform (famously Tumblr, with its massive volume of porn). Take a page like "Big Booty Freaks," which currently loads with ads from the likes of Coca-Cola, TD Ameritrade and American Express on the right rail. Next week the site would be ad-restricted under the new policy."