Dive Brief:
- Facebook revealed the latest News Feed algorithm alterations in a blog post Tuesday.
- The changes will favor friends of user posts over news posts from publishers. For example, news articles with a lot of likes and shares used to appear at the top of the News Feed, but they may now sink in favor of other posts.
- Users who have "liked" fewer publishers will likely continue to see publishers' posts at similar rates, but users who follow a healthy amount of publishers could see those posts disappear from their News Feeds.
Dive Insight:
Unlike during previous Facebook algorithm changes, marketers are remaining relatively calm and unconcerned about the new tweaks. This change is a flip from one in the fall that made trending news a News Feed priority. Perhaps the constant switches are making marketers less concerned about any changes that might come in the future.