Dive Brief:

• Facebook announced new tools that help video publishers control and manage their content.
• This announcement comes at a time when Facebook is actively focusing on video content.
• One new feature for content creators is the ability to customize video distribution on Facebook.

Dive Insight:

Facebook is working to make video a key content element on the social media platform. It has altered its algorithm to make video more prominent on users’ news feeds, announced it would be sharing revenue with video partners, began testing new ways for advertisers to pay for video ads, and added a “floating video” feature that allows users to separate a video from the news feed to continue scrolling while watching the video.

The latest enhancements for videos on Facebook are new tools that give video publishers better control over and management of their content. Examples of expanded controls include the ability to prohibit embedding on third-party sites, excluding videos from news feeds and only publishing them on specific Page tabs, as well as set expiration dates for videos while retaining performance metrics.

In a Facebook blog post from Tuesday, Anaid Gomez-Ortigoza, product manager, said, “Today we’re excited to introduce enhancements to our video upload system and a new Video Library. The enhanced video upload flow gives Page owners customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.”