Dive Brief:
- Umang Shah, formerly a marketer at Walmart and Microsoft, is the new global director for social media and digital marketing for Campbell Soup Co.
- Shah is among a group of new marketing managers, including the company's first CMO, Michael Senackerib, hired in recent years to revamp the food company's marketing .
- In his new role, Shah will be instrumental in helping the soup brand morph into what he describes as a "global food company." That transformation has been sparked by recent acquisitions of Bolthouse Farms and Plum Organics.
Dive Insight:
If Campbell's goal is to expand globally, bringing on a marketer from world-dominating brands like Walmart and Microsoft is a good start. Shah also has the added international experience of being a native of India and then moving to the U.S. — a valued perspective for a global marketer.
