- French online video advertising firms Ebuzzing and Teads are planning a merger to help fuel global growth — particularly into the U.S.
- Both companies develop "outstream" video advertising — Ebuzzing works with advertisers, and Teads with publishers.
- The combined Ebuzzing and Teads Group plans to list on the NASDAQ by 2015.
The Ebuzzing and Teads team told AdAge that the U.S. "understands the value of what we do" as an explanation for why the group wanted to list on NASDAQ rather than elsewhere. It is true that the U.S. may have a better understanding, and perhaps market, for the type of work the video advertisers do.