- Global media spending on digital advertising this year is on track to exceed 25% for the first time ever, according to eMarketer.
- Spending globally on digital is expected to grow 16% for a total spend of $140.15 billion.
- Mobile spending is driving the growth, as marketing spend on smartphones and tablets is expected to increase by 84.7% this year.
While the growth numbers are impressive, it is not shocking that global media spend on digital is on the rise. More of everything is going digital worldwide, and advertisers are migrating to where the people are and it's a great thing.