- In an effort to expand into video advertising, Google has acquired digital video ad-tech firm mDialog.
- The company helps broadcasters, like clients NBC and Fox, run digital video ads against their shows wherever they run digitally across different screens.
- Over time, mDialog will be integrated into Google's DoubleClick suite.
The acquisition solidifies Google's interest in expanding into digital video advertising. Not only will mDialog offer some new technology for digital ads, the firm also focuses on multi-screen campaigns — something all advertisers are chasing after.