Dive Brief: 

• In an effort to expand into video advertising, Google has acquired digital video ad-tech firm mDialog. 
• The company helps broadcasters, like clients NBC and Fox, run digital video ads against their shows wherever they run digitally across different screens. 
• Over time, mDialog will be integrated into Google's DoubleClick suite. 

Dive Insight: 

The acquisition solidifies Google's interest in expanding into digital video advertising. Not only will mDialog offer some new technology for digital ads, the firm also focuses on multi-screen campaigns — something all advertisers are chasing after.