Dive Brief:

• Despite weak consumer interest, Google Glass is still moving forward in medical and other commercial industries. 
• Augmedix—a medical startup that uses Glass as an electronic medical records solution—just raised $16 million in funding. 
• Another medical startup, Pristine, raised $5.4 million in September for its Glass application that helped bring specialists in for surgery consultations. 

Dive Insight:

For some time now, it's been clear that consumer adoption of Glass was either still in its early stages—or perhaps not going to take off at all. The commercial and enterprise use, particularly in the medical field, could certainly be the future of Glass. Since Glass just hasn't taken off with consumers, perhaps Google's best bet is to market it as a more B2B product.