Dive summary:
- Google is allowing their advertisers (*cough* Romney! *cough* Obama!) to target campaigns by Congressional Districts.
- Google has been trying to win political money for a bit now, and the roll out is part of that effort. Said Charles Scrase of the Google politics & election team, ”We’ve built a sizeable team that is working around the clock to help all candidates get the most from their online advertising efforts.”
- For those without hundreds of millions at their fingertips, the feature should be nice for candidates that don't have enough money to spend on television ads.
From the article:
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality...
