- Google has introduced a new type of promoted post for Google+ allowing brands to turn social content into ads that run on the Google Display Network.
- The product is still in beta, but brands like Toyota USA, Cadbury UK and Ritz are testing it out.
- The promoted posts, photos, videos and Hangouts from Google+ aren't just promoted on the Google+ platform like ads with Facebook and Twitter, but are distributed across the web with the Google Display Network.
Google is leveraging its search and web advantage with this test of promoted Google+ posts. The ability to display ads across Google Display Network rather than be confined to Google+ is a clear advantage over other social media ad products, and the potential reach could inspire a large group of brands to advertise with the company.