- Google launched a new search algorithm called "Hummingbird," a name meant to emphasize its precision and speed
- Now, conversational search capabilities will allow Google to better understand the meaning of questions like "Where can I find a grocery store?" instead of just looking for the included words.
- The tech giant says SEO professionals won't have to worry about changing much in their practices.
The impact for SEO and marketing should be minimal, considering Hummingbird has been in use for about a month and no one really seemed to notice. The update is the biggest since 2010's "Caffeine," but even that didn't replace the entire algorithm.