Dive Brief: 

• Google launched a new search algorithm called "Hummingbird," a name meant to emphasize its precision and speed
• Now, conversational search capabilities will allow Google to better understand the meaning of questions like "Where can I find a grocery store?" instead of just looking for the included words. 
• The tech giant says SEO professionals won't have to worry about changing much in their practices. 

Dive Insight: 

The impact for SEO and marketing should be minimal, considering Hummingbird has been in use for about a month and no one really seemed to notice. The update is the biggest since 2010's "Caffeine," but even that didn't replace the entire algorithm.