Dive Brief:

• Google has released a new app called Primer aimed at helping start-ups understand online marketing. 
• The iOS app, with an Android version coming soon, offers case studies, tips, and interactive quizzes to help marketing newbies and bridge the gap between start-up and marketing pro's knowledge. 
• All information is meant to be accessible during downtime—subway rides, airplane, etc — so the information is available offline as well. 

Dive Insight: 

Online marketing is critical now to a businesses success. Google's Primer app is recognizing that the knowledge gap for newbie startups is so huge that it puts new companies at a grave disadvantage. A basic knowledge of online marketing — hopefully provided by Primer —can help ease the transition.