- Havas Chicago has scored the Sears Holdings accounts for Craftsman, Kenmore, and Die Hard.
- The agency won the accounts from incumbent Y&R in Chicago, which had worked with them since 1993.
- Specifically, the deal includes the brand, digital, and social media work for Craftsmen and Die Hard, as well as Kenmore's social media.
Winning the accounts of such iconic brands is reason to celebrate for Havas Chicago. However, it will also come with challenges. No doubt, Sears' tool and appliance brands play a significant role in any plans the struggling retailer has for a turnaround, and Havas' work will need to drive enough interest to bring consumers back into stores.