Dive summary:
- Yahoo CEO Marissa Mayer is leading a redo of Yahoo homepage that will be based on a touchscreen-tiled approach.
- Ads could be integrated into the tile module even though they are not included in previews of the website.
- Fewer text links and more social and personalization aspects will be part of the new Yahoo homepage.
- See the screen capture here.
From the article:
… Sources tell me that ads could be integrated into the tiled module — it’s an important element of the redo, since the “front door” of Yahoo is its most important monetizable page. …
